AS SEEN IN

  • GQ
  • Forbes Meet The Founders
  • Ask Men Best Beard Oil
  • Essence
  • Black Hair Mag
  • BBC
  • Business Insider
  • Strategist
  • Evening Standard
  • Netflix
  • My London

Aaron is an expert barber

it all started in his barbershop

Aaron started this journey in 2016 from his barbershop in South London after seeing many of his customers suffer from similar issues that the right products could easily solve. Except there was nothing in the market created for our unique hair, beard and skin types. So he created them!

No more ingrown hair
No more breakages
No more patchy beards
Learn more about our story

No more patchy growth

Grow thicker beard

  • Formulations tailored for men with curly and afro hair textures to promote healthier, fuller beards
  • Improves moisture retention, reduces breakage, and stimulates stronger growth
  • Nourishes hair for a noticeably softer touch
  • Caffeine extract boosts follicle production for improved growth

promotes healthier hair

Prevent breakages

  • Complete haircare system designed for curly and afro hair
  • Cleanses, conditions, hydrates, and strengthens hair
  • Utilizes the best natural and vegan-friendly ingredients
  • Formulated with a blend of high-quality oils including Mango, Black Seed Oil, Black Castor Oil, and Coconut Oil
  • Revitalizes dry and brittle curly and afro hair types.

get healthier skin

stop razor bumps

  • Natural, vegan-friendly skincare products designed for healthy skin and reduced ingrown hair risk
  • Formulated with key nutrients and our signature blend of Blackseed Oil and Mango Butter
  • Cleanses, exfoliates, and minimizes ingrown hairs.
  • Leaves skin hydrated, refreshed, and rejuvenated.

CLEANSE

A natural shampoo, designed to gently cleanse without stripping away the hairs natural oil.

Use 1-2 per week

CONDITION

By conditioning, you'll improve the strength, look and feel of your hair. Use after washing and then rinse.

Use 1-2 per week

MOISTURISE

Dryness leads to breakages. Our water-based Moisturiser prevents this from happening and keeps it nice and soft

Use daily and top up as needed

For best results finish with hair & Beard Oil

  • Seal in moisture and nourish hair with essential oils
  • Enhance hair health with our specialised formula
  • Experience longer-lasting hydration and reduced breakages
  • Transform your hair and beard with prolonged moisture retention

CONSISTENCY IS KEY! SUBSCRIBE AND NEVER RUN OUT

CHOOSE YOUR PRODUCTS

Choose from our recommended systems or create a personal grooming kit of your own. You have total control.

DELIVERED TO YOUR DOOR

No more trips to the shops, we'll deliver directly to you at a frequency that's convenient to you.

COMPLETE CONTROL

Want to pause or cancel? No problem, we never tie you in and make account management as simple as possible.

ALSO AVAILABLE FROM

  • Sainsbury's
  • Superdrug
  • Urban Outfitters
  • ASOS
  • Debenhams
  • Zalando
  • Jamii
  • Saks Fifth