hair and beard care for black men

hair and skin care for black men

Where it started

We originally launched in 2016 from the Shear and Shine Barbershop in South London. During his time as a barber, Aaron saw first hand the challenges faced by his clientele when it came to having access to good quality products that would solve their hair and skin care problems. As a black man, Aaron could personally relate to their frustrations and decided to do something about it. We sat down with various black men and asked key questions that would allow us to form a deeper and more complex understanding of what black men actually need. We spent the next two years working alongside formulation experts and manufacturers to develop and test products that would actually work to improve afro hair and skin, without the use of any toxic ingredients. Our key ingredients of Black Seed Oil and Mango Butter are rich in much-needed nutrients that work to combat dryness, reduce breakage, protect against environmentally caused damage and encourage healthier hair growth.

Afro hair care for men

natural and vegan

We are passionate about good quality afro hair care for Black men. As a company, we are determined to build a brand that black men everywhere can be truly proud of. We are on a mission to champion and redefine the perception of black men world wide. We want to inspire black men to be the best they can be, by looking and feeling good and exuding confidence from the inside out. Which is why we have spent the last two years researching and developing a line of products that will help solve many of the hair and skin care challenges faced by Black men. We have ensured that our products are vegan and contain only the very best in quality natural ingredients that work. Black Seed Oil and Mango Butter are rich in much needed nutrients and can be found in all our products.

products created for black men


  • Sainsbury's
  • Superdrug
  • Urban Outfitters
  • ASOS
  • Debenhams
  • Zalando
  • Jamii
  • Saks Fifth