I've been using your hair and beard grooming products for the last couple of years. They are by far the best in the UK market, for black men. The extremely fragrant and non-greasy moisturiser is my go-to. I highly recommend.




Softening Hair & Beard Moisturiser
Description
A daily hair and beard moisturiser for afro and curly hair that helps restore moisture, reduce dryness and improve softness without a greasy finish. Made with Mango Butter and Black Seed Oil to hydrate, reduce breakage and keep hair and beards smooth, manageable and healthy-looking.

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Free UK shipping
Free UK shipping on orders over £50
Reliable customer Service
Fast, friendly support whenever you need help
easy returns
Simple returns process for complete peace of mind

Customer Reviews
Overall rating: 4.9 / 5 from 25 reviews.
Brilliant stuff.
Christopher P. 5/5 Verified
The shampoo and the hair and beard moisturizer feel so good and smell even better on my hair after two weeks of using. I will be buying more products in the future
Chris B. 5/5 Verified
Beard does feel a bit better.
Colin G. 4/5 Verified
Shame I had to pay 18 euro import tax to Ireland.
Chris P. 5/5 Verified
Softening Hair & Beard Moisturiser
Store owner replied: Hi Chris, Thanks so much for your 5 stars. You should not have to pay extra on top of your purchase. We have refunded the 18 Euro import tax you were charged. Thanks again, and enjoy your products.
Great product. Been using it since it launched, and will continue do so. It’s non-greasy and smells amazing!
Henry A. 5/5 Verified
The product is good quality. My hair feels fresh and rejuvenated.
Quentin R. 5/5 Verified
The texture and combination of ingredients. Waiting for my second order.
Jermaine R. 5/5 Verified
I ordered this for my husband... His review is: I was surprised at how long lasting it is .. I ain't gonna lie. Even after my work day, it's on point. I keep a close even cut with a #1 and it's been growing and a bit thicker now. I like it.
Sharde' B. 4/5 Verified
This is the best product I’ve used for moisturizing my hair and skin.
William P. 5/5 Verified
Have been using AW for years. First came across via Asos. By far the best product for my hair and beard. Annoying that it’s not stocked by big retailers, I wish more people new about the products so it would be stocked so I could pick up more conveniently. Tough market to crack but the product is genuinely in a league of its own. Cannot recommend enough
Samuel A. 5/5 Verified
A great product!!
Henry 5/5 Verified
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Aaron J. 5/5 Verified
I've been looking for afro hair products for a while, particularly for my beard. There are a few out there. Some are good but lack the quality or quantity I expect for my dollar. When I was introduced to Aaron Wallace products by a friend, I amazed by this intangible X-Factor I felt that really met my needs for how I expect my hair to look, smell and feel. For anyone who has had a battle with mainstream skin/haircare products and lack of compatibility, there is a great peace that's felt when you've found what you've been looking for. Can't recommend enough. All the best
Aaron J. 5/5
My sister Simone told me about Aaron Wallace the man. I needed to 'up' my beard game and on her recommendation I gave his products a try. I'm never looking back.
Daniel M. 5/5 Verified
Just works and lovely smell
Olusegun 5/5 Verified
Use it on my beard and hair everyday. Works so well
Jonathan S. 5/5 Verified
No Regrets!!! I first bought this product for my husband in 2019, now he can't live without it. It smells amazing and makes his beard and hair so soft.
Awoyemi, J. 5/5 Verified
Nice Smells nice and combined with Shea butter, keeps my hair moisturised
Ann-katrin K. 5/5 Verified
Softening Hair & Beard Moisturiser Recently purchased the moisturiser as part of the 3 system pack and I love it. Best moisturiser I've tried yet! Not sticky and thick, and absorbs into the hair almost instantly. Plus smells great!! Definitely purchasing again.
Sylva 5/5 Verified
Softening Hair & Beard Moisturiser I bought this for my man'.and the scent is beautiful! I want to live inside his beard '.is that normal?
Jusnah S. 5/5 Verified
Softening Hair & Beard Moisturiser The moisturiser smells great and does a great job of softening the texture of your hair. I'd recommend!
Omari 5/5 Verified
Softening Hair & Beard Moisturiser Would give 6*s if I could. Smells great. Better growth after only a month of use too.
Jay 5/5 Verified
Softening Hair & Beard Moisturiser Smells very good, makes hair feel soft and moisturised plus black owned!
Michael 5/5 Verified
Softening Hair & Beard Moisturiser I have struggled with beard dryness for a while and I can honestly say this worked wonders. Just follow the recommend usage and your beard stays moisturised all day
Michael S. 5/5 Verified