Our Story
It began in a South London barbershop
Aaron Wallace began in 2016, working from his South London barbershop and serving hundreds of clients week in, week out. Over time, a clear pattern emerged.
Men were experiencing the same hair, beard, and skin issues repeatedly. Dryness, breakage, irritation and ingrown hairs were common, yet the products available rarely addressed the realities of afro and curly hair textures or melanated skin.
What worked in theory often failed in practice, especially once products were used consistently at home.
Chosen for textured hair
Aaron began researching and testing ingredients known for their long-term benefits on afro and curly hair.
Every product is built around ingredients selected for their proven benefits on afro and curly hair. Black Seed Oil helps support scalp health, reduce dryness, and strengthen hair over time. Mango Butter provides deep moisture, softens hair, and helps protect against breakage without weighing it down.
These ingredients are chosen for how they perform in real routines, helping support healthier hair and calmer, more comfortable skin beyond the barbershop.