CREATED BY AN EXPERT BARBER
NATURAL HAIR, BEARD + SKIN CARE
GET REAL RESULTS
STOP BREAKAGES + REVERSE DAMAGE
AS SEEN IN
It began in the Barbershop
Aaron started this journey in 2016 from his South London Barbershop where after catering to hundreds customers, he noticed a recurring problem: his clients struggled with hair, beard, and skin concerns that no products on the market truly addressed. Recognizing the unique needs of Black men and men of colour, Aaron took matters into his own hands—creating natural, premium grooming solutions designed to celebrate and care for our distinct hair and skin types.
Our Goal Is Simple:
Focus on products that create Healthy Hair and Healthy Melanated Skin
Healthy hair = fuller growth and slower receding
Healthy Skin = Less Ingrown hair and a vibrant complexion
Haircare
CLEANSE
A natural shampoo, designed to gently cleanse without stripping away the hairs natural oil.
Use 1-2 per week
CONDITION
By conditioning, you'll improve the strength, look and feel of your hair. Use after washing and then rinse.
Use 1-2 per week
MOISTURISE
Dryness leads to breakages. Our water-based Moisturiser prevents this from happening and keeps it nice and soft
Use daily and top up as needed
Skincare
EXFOLIATE
Remove dead skin cells to unclog pores, remove the appearance of ingrown hair and create healthy skin.
Use at least 2x per week
SHAVE
With a clean canvas our clear shave gel is perfect for those who shave. Natural anti-irritants leave skin smooth, post-shave.
Use during every shave
MOISTURISE
Moisturises, revitalises and invigorates the skin that . Adds essential nutrients and lipids for healthier cell production.
Use daily and after each shave
For best results finish with hair & Beard Oil
- Seal in moisture and nourish hair with essential oils
- Enhance hair health with our specialised formula
- Experience longer-lasting hydration and reduced breakages
- Transform your hair and beard with prolonged moisture retention
CONSISTENCY IS THE KEY! NOW YOU CAN SUBSCRIBE AND NEVER RUN OUT
CHOOSE YOUR PRODUCTS
Choose from our recommended systems or create a personal grooming kit of your own. You have total control.
DELIVERED TO YOUR DOOR
No more trips to the shops, we'll deliver directly to you at a frequency that's convenient to you.
COMPLETE CONTROL
Want to pause or cancel? No problem, we never tie you in and make account management as simple as possible.
get healthier skin
stop razor bumps
- Daily Moisturisers and natural, vegan-friendly skincare products designed for healthy radiated skin and reduced ingrown hair occurence
- Formulated with key nutrients and our signature blend of Blackseed Oil and Mango Butter
- Cleanse, Exfoliates, and moisturise to minimizes ingrown hairs.
- Leaves skin hydrated, refreshed, and rejuvenated.
promotes healthier hair
Prevent breakages
- Complete haircare system designed for curly and afro hair
- Cleanses, conditions, hydrates, and strengthens hair
- Utilizes the best natural and vegan-friendly ingredients
- Formulated with a blend of high-quality oils including Mango, Black Seed Oil, Black Castor Oil, and Coconut Oil
- Revitalizes dry and brittle curly and afro hair types.
No more patchy growth
Grow thicker beard
- Formulations tailored for men with curly and afro hair textures to promote healthier, fuller beards
- Improves moisture retention, reduces breakage, and stimulates stronger growth
- Nourishes hair for a noticeably softer touch
- Caffeine extract boosts follicle production for improved growth
