The Journey Starts Here
Our 3-Step System
Your Best You Awaits
Join The AW Community
Stay up to date with all things grooming and lifestyle
What our customers say
They all smell really nice. Such products tend to have very strong smells but these don’t. They are very friendly to the nose. They leave the beard feeling very fresh and rejuvenated as well as soft and silky. Really good and nice products all round. Really enjoy using them
Loved the products, I haven’t used it on my hair yet but tried it on my beard it’s my first use but I liked the smell and feel of it
I love the smell of moisturiser and also the texture
Good to see no parabens or sulphates have been used. And also good to see there is an amount of natural ingredients within
Wealth, Wisdom, Wellness
Your no.1 resource for all things Black hair
06
Mar
5 SKINCARE TIPS FOR BLACK MEN
We have all heard the term “black don’t crack”, and whilst it is true that black skin is less susceptible to wrinkling, it still comes with it’s own set of issues.
For many black men, the idea of using products for their face and hair is still relatively new. For some even uncomfortable. However, it’s important to note that if you desire to keep your skin in optimum condition for a very very long time, you will have to start incorporating some kind of skincare routine. This all starts with understanding...
06
Mar
5 ESSENTIAL TIPS FOR BLACK SKINCARE
Black does not crack, but it does take some TLC to ensure your skin stays clean, clear, healthy and radiant. Below you’ll find 5 essential tips on how to take good care of your skin.
06
Mar
7 Tips For Washing Afro Hair
Afro hair is known to be coarse and thick with natural curls. Because of its thickness there is a common misconception that our hair is strong, when in fact our hair requires the most delicate care. Afro hair is much more prone to dryness and breakage, especially when not looked after properly. Start by understanding you hair type and its characteristics.
Below are the 7 must know tips on how to wash Afro hair
How often should you wash afro textured hair?
06
Mar
HOW TO WASH YOUR BEARD CORRECTLY
Just like the hair on your head, it’s important to stay on top of your beard cleanliness. Regular questions like how often should I wash my beard often arise. It doesn’t need to be a complicated routine but a wash once or twice a week is essential to maintaining a healthy beard.
You can use specialist beard shampoo and conditioners for this or use your regular shampoo, provided it does not contain any harsh chemicals as the skin on your face is more sensitive than your scalp.
If...