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What our customers say
They all smell really nice. Such products tend to have very strong smells but these don’t. They are very friendly to the nose. They leave the beard feeling very fresh and rejuvenated as well as soft and silky. Really good and nice products all round. Really enjoy using them
Loved the products, I haven’t used it on my hair yet but tried it on my beard it’s my first use but I liked the smell and feel of it
I love the smell of moisturiser and also the texture
Good to see no parabens or sulphates have been used. And also good to see there is an amount of natural ingredients within
I’ve been using it the past few weeks now and I’m impressed! Shampoo and Conditioner are great with my hair and the moisture is very moisturising.
Love the masculine smell too.
And the fact the moisturiser keeps your hair moisturised but not too greasy, if you know what I mean.
I have extra dry hair as well so it says a lot
Love the masculine smell too.
And the fact the moisturiser keeps your hair moisturised but not too greasy, if you know what I mean.
I have extra dry hair as well so it says a lot
Aaron Wallace has been an awesome product for the care and upkeep of my facial hair. I have always had wild facial hair, always giving me an undesired “scruffy” look. Since using the three products, I have noticed a more tamed appearanceand texture. Not to mention the smell is outstanding”
Wealth, Wisdom, Wellness
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16
Apr
Black Male Grooming Brand Aaron Wallace Now Stocked by World’s Most Famous Luxury Store: Saks Fifth Avenue
London, UK: Black male grooming brand, Aaron Wallace today announces its launch into the world’s best known luxury retailer Saks Fifth Avenue. This partnership firmly cements Aaron Wallace’s place in the fast growing male grooming market and further solidifies their position as the leading brand for men with afro hair textures.
“Our partnership with Saks Fifth Avenue builds on our existing partnership with ASOS in the US and helps further our mission to deliver quality grooming products, combined with a great shopping experience, to all Black...
05
Mar
How Aaron Maintains a Fuller Beard and Healthy Hair
We spoke to our Founder, Aaron to learn more about what he does to maintain his healthy afro hair and grow a fuller, thicker beard. Here is what he has to say about his routine
Aaron Starts With a Cleanse
I always begin my routine with a cleanse. Using warm water I wet the hair (and beard) and then apply a small amount of Aaron Wallace Hair & Beard Shampoo. Using my fingertips I give my scalp a massage to remove debris and also begin to gently...
26
Feb
Black Male Grooming Brand Aaron Wallace Launches in Iconic Luxury Department Store, Liberty London
London, United Kingdom -Aaron Wallace today announces its launch into iconic Luxury retailer Liberty London. This partnership firmly cements Aaron Wallace’s place in the burgeoning male grooming market and brings much needed diversity to the sector.
“Our partnership with Liberty London builds on our existing partnership with ASOS and helps further our mission to deliver quality grooming products, combined with a great shopping experience, to all Black men in the UK” says CEO and Co-founder, Aaron Wallace. “Diversity in male grooming is long overdue and...
25
Jan
4 Ways for Black Men Protect Their Hair & Beard This Winter
The winter can be a harsh time for our skin but also for our hair and beard as Black men.
In fact, there are studies that show that beards tend to grow slower during the winter time than it does during the summer time.
For those of us with afro textured hair and bears the winter elements can be especially harsh.
As if taking care of afro hair and beards as a whole is not labour intensive enough, we need to take extra care during...
22
Jan
Aaron Wallace Launching on E-comm Giant ASOS!
Relationship further validates brand’s meteoric rise in popularity
London, United Kingdom -- Black-owned, Black men’s haircare brand, Aaron Wallace, today announced availability for its premium products on ASOS, the global fashion and beauty e-tailer. The partnership opens the global market of 196 countries to the burgeoning brand. Founded in 2016, by former barber, Aaron Wallace, the company is one of the first independently owned Black hair care products featured in the ASOS Men’s Face and Body category.
“Our partnership with ASOS is the next natural step in...
20
Oct
Black-Owned Hair Care Brand Aaron Wallace Takes Home Ask Men’s 2020 Grooming Award for Best All-Natural Beard Oil
London, United Kingdom – Ask Men, an international men's lifestyle outlet, released its 2020 best-of grooming product awards, where Black-owned men's haircare brand Aaron Wallace's all-natural beard oil took home gold in its category.
Aaron Wallace's line of premium hair and skincare products blend natural ingredients like mango, shea, castor and coconut that replenish moisture without stripping away hair's natural oils. Their unique formula strengthens even the coarsest of hair types whilst drawing attention to a demographic often forgotten by a multi-billion dollar grooming product industry.
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Join our newsletter to receive our free start to finish 30 minute complete men's grooming routine.
We'll also send you our best grooming tips and educational videos to have you looking and feeling absolutely awesome.
Plus gain access to exclusive new deals and offers before they launch!
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