Grooming Guide

Hair Care Tips

How Often Should Black Men Wash Their Hair

Hair Care Tips

How Often Should Black Men Wash Their Hair

It Is no secret that afro hair is different. The look and feel are strong indicators of that fact. Taking care of Afro hair is not difficult but re...

Hair Care Tips

How Aaron Maintains A Fuller Beard and Healthy Hair

We spoke to our Founder, Aaron to learn more about what he does to maintain his healthy afro hair and grow a fuller, thicker beard. Here is what he...

Beard Care Tips

How To Trim Your Beard For A Healthier Beard

To avoid the brittle ends splitting further down the hair follicle and causing more damage, it is wise to cut them off. Now, for the frequency at w...

beard conditioner for men with afro hair

Beard Care Tips

Beard Conditioner: Why All Black Men With Beards Must Own One

If you are serious about healthy beard growth then you need to own a beard conditioner! The reason conditioners are so essential to afro beards is ...

Mental Health Corner

Easy Self-Care Tips for Black Men

If you’re busy with work, constantly under stress, or dealing with the pressures of lockdown, it’s important to remember to practice some self-care...

Skin Care Tips

How to Prevent and Get Rid of Blackheads

Blackheads are blemishes that form on the skin due to a build-up of excess oil, dead skin, and bacteria. While they are not dangerous, they can be ...

Beard Care Tips

How To Choose The Right Beard Cleanser

Beard cleansers are an essential part of your beard care routine. They're designed to remove dirt, oil and debris from your facial hair, leaving it...

Press Releases

Superdrug Launches Aaron Wallace, Britain’s Leading Black Male Grooming Brand, In Store Nationwide

Aaron Wallace today announces its launch into one of Britain's best known highstreet retailers, Superdrug. This partnership will make Superdrug the...

Beard Care Tips

How To Stop An Itchy Beard

There are few things that come close to the level of irritation an itchy beard can cause. In fact, many Black men stop growing their beard in the e...

Hair Care Tips

How To Comb Your Afro Hair Properly

All too often in the barber shop we've seen folks take an Afro comb and simply yank it through their hair; this can be extremely damaging. Our coil...

healthy nutrients and vitamins for hair growth

Hair Care Tips

7 Vitamins & Nutrients For Better Hair Growth

There are thousands of blogs and products that are geared towards improving healthy black hair growth and while many are true and will indeed go a ...

Hair Care Tips

Why All Black Men Need Hair Conditioners

The reason conditioners are so essential to black hair is because it locks in much needed moisture, nourishes the follicles and repairs/prevents da...