It’s rooted deeper than just great hair,
It’s about growth, it’s about being the best version of yourself.

We are determined to build a brand that black men everywhere can be truly proud of. We are on a mission to champion black men and redefine their perception world wide. We want to inspire black men to be the best they can be, by looking and feeling good and exuding confidence from the inside out. This is why we have spent the last two years researching and developing a line of premium men’s grooming products formulated to solve many of their hair and skin care challenges.

During my time as a barber, I saw first hand the challenges faced by Black men when it came to having access to quality products that would solve their hair and skin care problems. As a Black man myself , I could personally relate to their frustrations and decided to do something about it. I spent the next two years sitting down with various men and asking key questions that would allow me to form a deeper and more complex understanding of what black men actually need. 

I then went on to work closely with formulation experts and manufacturers to develop and test products that would actually work to improve our hair and skin, without the use of ANY toxic ingredients. Together we discovered the amazing benefits of the legendary Black Seed Oil and Jamaican Mango Butter, in addition to all the best ingredients you need for healthy Afro hair and skin.

The result of which, is a range of products that are high in quality and that quite simply work.

We look forward to having you all join us on our journey.


Aaron Wallace

What Our Customers Say

By Aaron Wallace  2019.