Introducing premium hair care formulated specifically for Black men.
It’s rooted deeper than just great hair,
It’s about growth, it’s about being the best version of yourself.
During my time as a barber, I saw first hand the challenges faced by Black men when it came to having access to quality products that would solve their hair and skin care problems. As a Black man myself , I could personally relate to their frustrations and decided to do something about it. I spent the next two years sitting down with various men and asking key questions that would allow me to form a deeper and more complex understanding of what black men actually need.
I then went on to work closely with formulation experts and manufacturers to develop and test products that would actually work to improve our hair and skin, without the use of ANY toxic ingredients. Together we discovered the amazing benefits of the legendary Black Seed Oil and Jamaican Mango Butter, in addition to all the best ingredients you need for healthy Afro hair and skin.
The result of which, is a range of products that are high in quality and that quite simply work.
We look forward to having you all join us on our journey.
What Our Customers Say