black male grooming brand aaron wallace at saks fifth avenue
16 Apr
E Blog Articles

Black Male Grooming Brand Aaron Wallace Now Stocked by World’s Most Famous Luxury Store: Saks Fifth Avenue

London, UK: Black male grooming brand, Aaron Wallace today announces its launch into the world’s best known luxury retailer Saks Fifth Avenue. This partnership firmly cements Aaron Wallace’s place in the fast growing male grooming market and further solidifies their position as the leading brand for men with afro hair textures. “Our partnership with Saks Fifth Avenue builds on our existing partnership with ASOS in the US and helps further our mission to deliver quality grooming products, combined with a great shopping experience, to all Black...

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26 Feb
E Blog Articles, Beard Care, Hair Care

Black Male Grooming Brand Aaron Wallace Launches in Iconic Luxury Department Store, Liberty London

London, United Kingdom -Aaron Wallace today announces its launch into iconic Luxury retailer Liberty London. This partnership firmly cements Aaron Wallace’s place in the burgeoning male grooming market and brings much needed diversity to the sector. “Our partnership with Liberty London builds on our existing partnership with ASOS and helps further our mission to deliver quality grooming products, combined with a great shopping experience, to all Black men in the UK” says CEO and Co-founder, Aaron Wallace. “Diversity in male grooming is long overdue and...

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Aaron Wallace on ASOS
22 Jan
Beard Care, E Blog Articles, Hair Care

Aaron Wallace Launching on E-comm Giant ASOS!

Relationship further validates brand’s meteoric rise in popularity London, United Kingdom -- Black-owned, Black men’s haircare brand, Aaron Wallace, today announced availability for its premium products on ASOS, the global fashion and beauty e-tailer. The partnership opens the global market of 196 countries to the burgeoning brand. Founded in 2016, by former barber, Aaron Wallace, the company is one of the first independently owned Black hair care products featured in the ASOS Men’s Face and Body category. “Our partnership with ASOS is the next natural step in...

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Best Beard Oil
20 Oct
Beard Care, E Blog Articles

Black-Owned Hair Care Brand Aaron Wallace Takes Home Ask Men’s 2020 Grooming Award for Best All-Natural Beard Oil

London, United Kingdom – Ask Men, an international men's lifestyle outlet, released its 2020 best-of grooming product awards, where Black-owned men's haircare brand Aaron Wallace's all-natural beard oil took home gold in its category. Aaron Wallace's line of premium hair and skincare products blend natural ingredients like mango, shea, castor and coconut that replenish moisture without stripping away hair's natural oils. Their unique formula strengthens even the coarsest of hair types whilst drawing attention to a demographic often forgotten by a multi-billion dollar grooming product industry. 

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black barbershop
13 Oct
E Blog Articles

Black History Month – Black Barbershops Through The times

Every Black person knows and understands the importance of Barbershops in our community and that they are so much more than just places we go to, to get our hair cut. Barbershops are the central hub of the Black community. This is where we congregate, connect, share, learn, laugh and feel a strong sense of belonging. For many of us it is a haven with lively debates, comedy and authentic Black-male friendship. Here we explore some of the history associated with the Black barbershop culture in the...

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black barbershop
01 Oct
E Blog Articles, Hair Care

Black History Month – Afro Hair Through The Years

Black afro hair has been an integral feature of black history - from African tribal styles to dreadlocks and the afro. In this post, we explore the rich history that is behind our hair and our styles. In early African civilisations, hairstyles could indicate a person's family background, tribe and social status. "Just about everything about a person's identity could be learned by looking at the hair," says journalist Lori Tharps, who co-wrote the book Hair Story about the history of black hair.

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Black Father Receiving Gifts from Son and Daughter for Fathers Day
15 Jun
E Blog Articles

6 Black Owned Shops to Buy From This Father’s Day

This Father’s day we are spoiling all Black dads and showing them that they matter, that they are valued and that they are appreciated beyond measure. Our fathers, husbands, brothers, uncles, sons and father-figures deserve the best of the best. We work with so many fantastic retailers, big and small, and we appreciate them all equally. This year we wanted to take the time to shed some light on a few of our Black owned retail partners who are doing a fantastic job of giving Black brands like us, opportunities to...

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black men rubbing face looking depressed and fighting mental health
07 Jun
E Blog Articles

How We As Black Men Can Protect Our Mental Space

There is so much going on at the moment, we are in the middle of a global pandemic which is completely reshaping the world we live in and altering our reality in so many ways. That in itself comes with it’s own challenges. Add to that the fact that Black people are dying from Covid-19 at higher rates and are disproportionately more affected, both economically and health wise by this pandemic. Throw on top of that the recent death of George Floyd at the hands of police and it quickly becomes clear why 2020 can be seen as...

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black man with beard holwing jacket and wearing hat
05 May
Beard Care, E Blog Articles

30 Day Beard Growth Plan for First Time Growers

Growing a beard is for the dedicated and consistent of men amongst us. We at Aaron Wallace are big believers in team #BeardGang. One of the many questions we often get from customer is: How do I start growing my beard? To help you on the way, we have put together a handy 30-day plan you can instantly implement so that you too can be the proud owner of a thick, healthy and full beard. Let’s start with an inventory check list, these are the must have products for...

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27 Apr
E Blog Articles, Hair Care

Why All Black Men Need Hair Conditioners

Washing your hair is important and black men should try to make sure they shampoo their hair at least twice a week to prevent product build up, which in turn affects your hair growth. What often gets overlooked is the importance of conditioning your afro textured hair. Ideally you should be conditioning it daily, either using a washout or leave-in conditioner. The reason conditioners are so essential to black hair is because it locks in much needed moisture, nourishes the follicles and repairs/prevents damage to the hair. Afro hair is...

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