Black Male Grooming Brand Aaron Wallace Launches in Iconic Luxury Department Store, Liberty London

London, United Kingdom -Aaron Wallace today announces its launch into iconic Luxury retailer Liberty London. This partnership firmly cements Aaron Wallace’s place in the burgeoning male grooming market and brings much needed diversity to the sector. “Our partnership with Liberty London builds on our existing partnership with ASOS and helps further our mission to deliver quality grooming products, combined with a great shopping experience, to all Black men in the UK” says CEO and Co-founder, Aaron Wallace. “Diversity in male grooming is long overdue and...

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4 Ways for Black Men Protect Their Hair & Beard This Winter

The winter can be a harsh time for our skin but also for our hair and beard as Black men. In fact, there are studies that show that beards tend to grow slower during the winter time than it does during the summer time. For those of us with afro textured hair and bears the winter elements can be especially harsh.  As if taking care of afro hair and beards as a whole  is not labour intensive enough, we need to take extra care during...

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Aaron Wallace on ASOS

Aaron Wallace Launching on E-comm Giant ASOS!

Relationship further validates brand’s meteoric rise in popularity London, United Kingdom -- Black-owned, Black men’s haircare brand, Aaron Wallace, today announced availability for its premium products on ASOS, the global fashion and beauty e-tailer. The partnership opens the global market of 196 countries to the burgeoning brand. Founded in 2016, by former barber, Aaron Wallace, the company is one of the first independently owned Black hair care products featured in the ASOS Men’s Face and Body category. “Our partnership with ASOS is the next natural step in...

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Best Beard Oil

Black-Owned Hair Care Brand Aaron Wallace Takes Home Ask Men’s 2020 Grooming Award for Best All-Natural Beard Oil

London, United Kingdom – Ask Men, an international men's lifestyle outlet, released its 2020 best-of grooming product awards, where Black-owned men's haircare brand Aaron Wallace's all-natural beard oil took home gold in its category. Aaron Wallace's line of premium hair and skincare products blend natural ingredients like mango, shea, castor and coconut that replenish moisture without stripping away hair's natural oils. Their unique formula strengthens even the coarsest of hair types whilst drawing attention to a demographic often forgotten by a multi-billion dollar grooming product industry. 

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black seed oil for afro hair in a bowl

3 Reasons Black Seed Oil Is Perfect For Black Men’s Hair

When we formed Aaron Wallace we knew we wanted to create something special, so we dedicated ourselves to researching and finding the best natural ingredients with known benefits for Afro Hair. This led us to the discovery of the famed Black Seed Oil. Almost mythical in nature it is commonly referred to as Nigella Sativa, and known as “The cure for everything except death” due to its amazing health benefits. Black Seed Oil has been used for thousands of years for healing and medicinal purposes, having been mentioned by Greek...

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black man shaving using shaving foam and razor

How to Prevent Ingrown Hair or Razor Bumps

The question we often get is 'Can Razor Bumps or Ingrown Hairs be avoided?'To get straight to the point, yes, razor bumps can be prevented. The problem of razor bumps or ingrown hair is one faced by many, if not all black men who shave. It occurs when the hair curls back on itself and essentially grows back into the skin. The consequence is an inflammatory response that causes bumps, pus and in some cases discolouration. Fortunately, there are steps you can take to minimise the risk of developing painful and itchy razor bumps.

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older black man with grey hair and grey beard

8 Tips for Black Men with Grey Hair & Beards

Getting grey hair is inevitable and although for many black men having grey hair feels like a sign of maturity, wisdom, dignity and power, for some it is viewed as an unwelcome sign of ageing. Whatever your feelings are towards having grey hair, making sure you take good care of them is going to make a huge difference to their appearance. We often get asked how to take care of grey hair and what products to use to keep it healthy. Grey hair does require a different approach to care and here...

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black man holding grooming products by the window

Beard Care Kit: 4 Must Have Products

Whether you started growing your beard in the last 30 days or have been growing it for some time, it is always important to make sure that your beard care kit is armed with the best possible products to promote healthy beard growth. Black men are particularly prone to breakage due to our afro hair textures so having the right products is absolutely essential. Growing a beard takes time and dedication and is something that requires a lot of patience. Along the way you will likely encounter many issues, like breakage and patchy beard growth but it is important to...

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black man patchy beard growth

Patchy Beard? 3 Important Things You Should Know

The beard is here to stay, many black men rock it and seem to do so effortlessly. However, not everyone is lucky enough to have a straightforward journey to attaining a full, thick and healthy beard. If you have a patchy beard, areas that seem to refuse to grow any facial hair, there could be a range of reasons for it. Truth is, not all beards will grow the same, this will differ from one person to the next. Adding to that, beards rarely grow evenly across your own face, which is why trimming is a thing.

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black man with beard holwing jacket and wearing hat

30 Day Beard Growth Plan for First Time Growers

Growing a beard is for the dedicated and consistent of men amongst us. We at Aaron Wallace are big believers in team #BeardGang. One of the many questions we often get from customer is: How do I start growing my beard? To help you on the way, we have put together a handy 30-day plan you can instantly implement so that you too can be the proud owner of a thick, healthy and full beard. Let’s start with an inventory check list, these are the must have products for...

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