Europe’s Biggest E-Commerce Retailer Zalando Launches Black Male Grooming Brand Aaron Wallace on its Platform

Relationship further validates brand’s meteoric rise in popularity London, UK: Black male grooming brand, Aaron Wallace today announces its fourth retail listing, in as many months, on Europe’s biggest e-commerce retailer Zalando who are based in Germany. This partnership furthers Aaron Wallace’s fast and steady rise on the global stage. “Our partnership with Zalando builds on our existing partnership with ASOS, Liberty London and Saks Fifth Avenue to further our mission to deliver quality grooming products, combined with a great shopping experience,...

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black male grooming brand aaron wallace at saks fifth avenue

Black Male Grooming Brand Aaron Wallace Now Stocked by World’s Most Famous Luxury Store: Saks Fifth Avenue

London, UK: Black male grooming brand, Aaron Wallace today announces its launch into the world’s best known luxury retailer Saks Fifth Avenue. This partnership firmly cements Aaron Wallace’s place in the fast growing male grooming market and further solidifies their position as the leading brand for men with afro hair textures. “Our partnership with Saks Fifth Avenue builds on our existing partnership with ASOS in the US and helps further our mission to deliver quality grooming products, combined with a great shopping experience, to all Black...

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How Aaron Maintains a Fuller Beard and Healthy Hair

We spoke to our Founder, Aaron to learn more about what he does to maintain his healthy afro hair and grow a fuller, thicker beard. Here is what he has to say about his routine Aaron Starts With a Cleanse I always begin my routine with a cleanse. Using warm water I wet the hair (and beard) and then apply a small amount of Aaron Wallace Hair & Beard Shampoo. Using my fingertips I give my scalp a massage to remove debris and also begin to gently...

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Black Male Grooming Brand Aaron Wallace Launches in Iconic Luxury Department Store, Liberty London

London, United Kingdom -Aaron Wallace today announces its launch into iconic Luxury retailer Liberty London. This partnership firmly cements Aaron Wallace’s place in the burgeoning male grooming market and brings much needed diversity to the sector. “Our partnership with Liberty London builds on our existing partnership with ASOS and helps further our mission to deliver quality grooming products, combined with a great shopping experience, to all Black men in the UK” says CEO and Co-founder, Aaron Wallace. “Diversity in male grooming is long overdue and...

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4 Ways for Black Men Protect Their Hair & Beard This Winter

The winter can be a harsh time for our skin but also for our hair and beard as Black men. In fact, there are studies that show that beards tend to grow slower during the winter time than it does during the summer time. For those of us with afro textured hair and bears the winter elements can be especially harsh.  As if taking care of afro hair and beards as a whole  is not labour intensive enough, we need to take extra care during...

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Aaron Wallace on ASOS

Aaron Wallace Launching on E-comm Giant ASOS!

Relationship further validates brand’s meteoric rise in popularity London, United Kingdom -- Black-owned, Black men’s haircare brand, Aaron Wallace, today announced availability for its premium products on ASOS, the global fashion and beauty e-tailer. The partnership opens the global market of 196 countries to the burgeoning brand. Founded in 2016, by former barber, Aaron Wallace, the company is one of the first independently owned Black hair care products featured in the ASOS Men’s Face and Body category. “Our partnership with ASOS is the next natural step in...

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Best Beard Oil

Black-Owned Hair Care Brand Aaron Wallace Takes Home Ask Men’s 2020 Grooming Award for Best All-Natural Beard Oil

London, United Kingdom – Ask Men, an international men's lifestyle outlet, released its 2020 best-of grooming product awards, where Black-owned men's haircare brand Aaron Wallace's all-natural beard oil took home gold in its category. Aaron Wallace's line of premium hair and skincare products blend natural ingredients like mango, shea, castor and coconut that replenish moisture without stripping away hair's natural oils. Their unique formula strengthens even the coarsest of hair types whilst drawing attention to a demographic often forgotten by a multi-billion dollar grooming product industry. 

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black barbershop

Black History Month – Black Barbershops Through The times

Every Black person knows and understands the importance of Barbershops in our community and that they are so much more than just places we go to, to get our hair cut. Barbershops are the central hub of the Black community. This is where we congregate, connect, share, learn, laugh and feel a strong sense of belonging. For many of us it is a haven with lively debates, comedy and authentic Black-male friendship. Here we explore some of the history associated with the Black barbershop culture in the...

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black barbershop

Black History Month – Afro Hair Through The Years

Black afro hair has been an integral feature of black history - from African tribal styles to dreadlocks and the afro. In this post, we explore the rich history that is behind our hair and our styles. In early African civilisations, hairstyles could indicate a person's family background, tribe and social status. "Just about everything about a person's identity could be learned by looking at the hair," says journalist Lori Tharps, who co-wrote the book Hair Story about the history of black hair.

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black man shaving ingrown hair

How To Combat Ingrown Hair by Dr Wilson

Ingrown Hairs are a huge pain and as Black men, we are extremely prone to get them. We spoke to trained Trichologist (the science of the structure, function and diseases of the human hair), Dr Ingrid Wilson to better understand what exactly Ingrown Hairs are, what causes them, how to avoid them and how to cure them What are ingrown hair and is this the same as razor bumps? Ingrown hairs are hairs which haven’t been able to make it out of the...

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