Europe’s Biggest E-Commerce Retailer Zalando Launches Black Male Grooming Brand Aaron Wallace on its Platform

Relationship further validates brand’s meteoric rise in popularity

London, UK: Black male grooming brand, Aaron Wallace today announces its fourth retail listing, in as many months, on Europe’s biggest e-commerce retailer Zalando who are based in Germany. This partnership furthers Aaron Wallace’s fast and steady rise on the global stage.

“Our partnership with Zalando builds on our existing partnership with ASOS, Liberty London and Saks Fifth Avenue to further our mission to deliver quality grooming products, combined with a great shopping experience, to all Black men here and abroad” says CEO and Co-founder, Aaron Wallace. “We are yet to establish a strong base in Europe but know and understand the issues Black men face over there when it comes to their grooming needs. Working with Zalando will give us the perfect platform to reach them and will help us serve them better”.

Aaron Wallace’s shea, mango butter and black seed oil infused products are an award-winning ode to Black men who often feel overlooked by the beauty industry. The brand’s formula uses all-natural ingredients and targets textured hair that requires products that don’t strip away its natural oils. 

“We are extremely ambitious and have big plans for the brand. We want to be the first name in mind for Black men everywhere when it comes to their grooming needs” says CMO and co-founder Lina Barker,  “What we want to accomplish with Aaron Wallace is to offer the best solution for Black men and to bridge the gap they face in the grooming market when looking for premium products made especially for them”

Black men in Europe will now be able to get their hands on good quality hair and beard care products at the click of a button. The entire Aaron Wallace range is now available via Zalando


About Aaron Wallace: Aaron Wallace is a hair and skincare line tailored for Afro and textured hair and has been in the market for over three years. Our unique formula containing all-natural ingredients cleanses the hair without stripping out natural oils, strengthening even the coarsest of hair types while drawing attention to a demographic often forgotten by a multi-billion dollar grooming product industry. Our goal is to offer Black men and men with textured hair a solution to be confident in and eventually expand our product line to cover all their grooming needs. Shop for products on ASOS, Liberty London, Saks Fifth Avenue, Zalando and byaaronwallace.com.

About Zalando: Zalando SE is a German multinational e-commerce company based in Berlin, Germany. The company follows a platform approach, offering fashion and lifestyle products to customers in 17 European markets. Zalando was founded in Germany in 2008 and has a customer base of over 25 million across 17 countries.

For more information, please contact

Contact: Lina Barker

Company: Aaron Wallace

Email: lina@byaaronwallace.com