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Black Male Grooming Brand Aaron Wallace Now Stocked by World’s Most Famous Luxury Store: Saks Fifth Avenue

black male grooming brand aaron wallace at saks fifth avenue

London, UK: Black male grooming brand, Aaron Wallace today announces its launch into the world’s best known luxury retailer Saks Fifth Avenue. This partnership firmly cements Aaron Wallace’s place in the fast growing male grooming market and further solidifies their position as the leading brand for men with afro hair textures.

“Our partnership with Saks Fifth Avenue builds on our existing partnership with ASOS in the US and helps further our mission to deliver quality grooming products, combined with a great shopping experience, to all Black men here and abroad” says CEO and Co-founder, Aaron Wallace. “We have a huge customer base in the US and working with Saks Fifth Avenue will help us serve them better. Give our customers the best possible experience is of paramount importance to us”

Aaron Wallace’s shea, mango butter and black seed oil infused products are an award-winning ode to Black men who often feel overlooked by the beauty industry. The brand’s formula uses all-natural ingredients and targets textured hair that requires products that don’t strip away its natural oils. 

black male grooming products

“We are extremely ambitious and have big plans for the brand. We want to be the first name in mind for Black men everywhere when it comes to their grooming needs” says CMO and co-founder Lina Barker,  “What we want to accomplish with Aaron Wallace is to offer the best solution for Black men and to bridge the gap they face in the grooming market when looking for premium products made especially for them”

Black men in the US will now be able to get their hands on good quality hair and beard care products at the click of a button. The entire Aaron Wallace range is now available for pre-order at Saks.com


About Aaron Wallace: Aaron Wallace is a hair and skincare line tailored for Afro and textured hair and has been in the market for over three years. Our unique formula containing all-natural ingredients cleanses the hair without stripping out natural oils, strengthening even the coarsest of hair types while drawing attention to a demographic often forgotten by a multi-billion dollar grooming product industry. Our goal is to offer Black men and men with textured hair a solution to be confident in and eventually expand our product line to cover all their grooming needs. Shop for products on ASOS, Liberty London, and byaaronwallace.com.

About Saks Fifth Avenue: One of the most famous luxury retailers in the world, Saks Fifth Avenue has long been the destination for fashion-conscious men and women. The flagship store at 611 Fifth Avenue at 50th Street opened in 1924 and has served the stylish for over three-quarters of a century.

For more information, please contact

Contact: Lina Barker

Company: Aaron Wallace

Email: lina@byaaronwallace.com