Black Male Grooming Brand Aaron Wallace Launches in Iconic Luxury Department Store, Liberty London

London, United Kingdom -Aaron Wallace today announces its launch into iconic Luxury retailer Liberty London. This partnership firmly cements Aaron Wallace’s place in the burgeoning male grooming market and brings much needed diversity to the sector. “Our partnership with Liberty London builds on our existing partnership with ASOS and helps further our mission to deliver quality grooming products, combined with a great shopping experience, to all Black men in the UK” says CEO and Co-founder, Aaron Wallace. “Diversity in male grooming is long overdue and...

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Aaron Wallace on ASOS

Aaron Wallace Launching on E-comm Giant ASOS!

Relationship further validates brand’s meteoric rise in popularity London, United Kingdom -- Black-owned, Black men’s haircare brand, Aaron Wallace, today announced availability for its premium products on ASOS, the global fashion and beauty e-tailer. The partnership opens the global market of 196 countries to the burgeoning brand. Founded in 2016, by former barber, Aaron Wallace, the company is one of the first independently owned Black hair care products featured in the ASOS Men’s Face and Body category. “Our partnership with ASOS is the next natural step in...

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Best Beard Oil

Black-Owned Hair Care Brand Aaron Wallace Takes Home Ask Men’s 2020 Grooming Award for Best All-Natural Beard Oil

London, United Kingdom – Ask Men, an international men's lifestyle outlet, released its 2020 best-of grooming product awards, where Black-owned men's haircare brand Aaron Wallace's all-natural beard oil took home gold in its category. Aaron Wallace's line of premium hair and skincare products blend natural ingredients like mango, shea, castor and coconut that replenish moisture without stripping away hair's natural oils. Their unique formula strengthens even the coarsest of hair types whilst drawing attention to a demographic often forgotten by a multi-billion dollar grooming product industry. 

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